Kendrick Lamar has built his significant net worth through a combination of several key factors:
Music Sales and Streaming: See video below
Touring: Lamar is a highly sought-after live performer. His tours, including "The DAMN. Tour" and "The Big Steppers Tour," have grossed millions of dollars in ticket sales and merchandise. Headlining major music festivals also contributes significantly to his earnings.
Endorsement Deals: His fame and influence have led to lucrative endorsement deals with major brands like Nike, Reebok, and American Express. These partnerships involve promoting their products and sometimes include collaborative merchandise lines.
Business Ventures: See video below
Real Estate Investments: See video below
Super Bowl Performances: While artists don't get paid directly for performing at the Super Bowl Halftime Show, the massive exposure typically leads to significant boosts in music sales, streaming numbers, and future touring opportunities, indirectly increasing their earnings.
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